Product: Heineken.

Problem: People who use wheelchairs are unable to comfortably enjoy the traditional high-top bar experience, leaving them feeling excluded from one of the most common social settings. Accessibility in nightlife is an afterthought, not the standard.

Fact: The Americans with Disabilities Act (ADA) requires that only 5% of seating in a bar be accessible.

Solution: Heineken opens a special Star Pub in NYC that detects wheelchair users upon arrival which initiates the adjustable bar to lower giving them an accessible social drinking experience.